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When Winter Comes to Main Street, a non-fiction book by Grant Martin Overton

Chapter 23. The Bookman Foundation And The Bookman

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_ CHAPTER XXIII. THE BOOKMAN FOUNDATION AND THE BOOKMAN

"Thank you very much for the May Bookman," writes Hugh Walpole (June, 1922). "I have been reading The Bookman during the last year and I congratulate Mr. Farrar most strongly upon it. The paper has now a personality unlike any other that I know and it is the least dull of all literary papers! I like especially the more serious articles, the series of sketches of literary personalities seeming especially excellent to me." Mr. Walpole evidently had in mind the feature of The Bookman called "The Literary Spotlight."

"The Bookman is alive. If there is a better quality in the long run for a general literary magazine to try for, I do not know what it is," writes Carl Van Doren, literary editor of The Nation.

"Mr. Farrar has turned The Bookman into a monthly brimming with his own creative enthusiasm," says Louis Untermeyer. "It has technically as well as figuratively no rival."

And Irvin S. Cobb declares: "By my way of thinking, it is the most informative, the most entertaining, and incidentally the brightest and most amusing publication devoted to literature and its products that I have ever seen."

=ii=

The idea of The Bookman Foundation first occurred in a discussion of the future of the magazine and the ampler purposes it was desired to have The Bookman serve. The idea had been advanced that more than the future of the magazine should be considered; those to whom the welfare of the magazine was a most important consideration distinctly felt that welfare to depend upon a healthy and thriving condition of American literature and of American interest in American literature. The broadest possible view, as is so often the case, seemed the only ultimately profitable view. In what way could The Bookman serve the interests of American literature in which it was not already serving them? How could public interest in American literature best be stimulated?

The idea gradually took shape as a form of foundation, naturally to be called The Bookman Foundation, with a double purpose. Fundamentally The Bookman Foundation is being established to stimulate the study of American literature and its development; more immediately, and as the direct means to that end, the purpose of the Foundation will be to afford a vehicle for the best constructive criticism, spoken and written, on the beginnings and development of our literature. In association with the faculty of English at one of the larger and older American universities, Yale, the Foundation will establish a lectureship; and annually there will be given at Yale a lecture or a course of lectures on American literature by some distinguished writer or critic. It is hoped that, as the Foundation grows, other universities will be brought into co-operation with Yale so that the lectureship may move from centre to centre, stimulating to intelligent self-expression the varied elements that are contributing to our national growth.

The lectures given on The Bookman Foundation will be published in book form by The Bookman in a handsome and uniform edition. Membership in The Bookman Foundation will be by invitation. All members of the Foundation will be entitled to receive the published lectures without charge and they will also have the privilege of subscribing for certain first and limited editions of notable American books. At the present writing, even so much as I have suggested is largely tentative, and I offer it for its essential idea; an executive committee of The Bookman Foundation, in co-operation with an advisory committee, the members of which committees have yet to be finally determined, will settle all details. By the time of this book's publication or even sooner, I expect a full announcement will have been made; and for the correction of what I have stated I would refer the reader to The Bookman itself.

=iii=

I am not going to give a historical account of The Bookman here. The magazine is no newcomer among American periodicals. It has a reasonably old and highly honourable history. For long published by the house of Dodd, Mead & Company, it was acquired by George H. Doran Company and placed under the editorial direction of Robert Cortes Holliday. That was the beginning of a new vitality in its pages. Mr. Holliday was succeeded by Mr. Farrar, and now, in its fifty-sixth volume, The Bookman seems to the thousands who read it more interesting than ever before in its history.

The roll call of its past and present contributors includes many of the representative names in contemporary American and English literature. I will give a few:


JOSEPH HERGESHEIMER
AMY LOWELL
SIEGFRIED SASSOON
JAMES BRANCH CABELL
MARY ROBERTS RINEHART
ZONA GALE
FANNIE HURST
WILLIAM MCFEE
SHERWOOD ANDERSON
HUGH WALPOLE
FRANK SWINNERTON
ROBERT FROST
SARA TEASDALE
IRVIN S. COBB
RICHARD LE GALLIENNE
DONN BYRNE
CHRISTOPHER MORLEY
ROBERT CORTES HOLLIDAY
JOHAN BOJER
WILLIAM ROSE BENET
EDGAR LEE MASTERS
KATHLEEN NORRIS
FREDERICK O'BRIEN
D. H. LAWRENCE
JOHN DRINKWATER
JOSEPH C. LINCOLN
GEORGE JEAN NATHAN
WILLIAM ALLEN WHITE
CARL SANDBURG
SINCLAIR LEWIS
F. SCOTT FITZGERALD
EUGENE O'NEILL
H. L. MENCKEN
JOHN DOS PASSOS
ELINOR WYLIE
GERTRUDE ATHERTON
FLOYD DELL

=iv=

Among the American essayists whose work has appeared in The Bookman before its publication in book form is Robert Cortes Holliday; among strikingly successful books that appeared serially in The Bookman was Donald Ogden Stewart's A Parody Outline of History. Among The Bookman's regular reviewers are Louis Untermeyer, Wilson Follett, Paul Elmer More, H. L. Mencken, Henry Seidel Canby and Maurice Francis Egan. Among writers of distinction whose short stories have first appeared in The Bookman are William McFee, Sherwood Anderson, Mary Austin, and Johan Bojer; while the intimate personal portraits published under the general title "The Literary Spotlight" have Lytton Stracheyized contemporary American literature. Possibly it is in the department of poetry that The Bookman now shines the brightest (see the account of The Bookman Anthology in the previous chapter); if so, that may be because the editor, John Farrar, is himself a poet.

Probably no other literary magazine in the world exhibits such a degree of personal contact between the editor, his readers, his contributors and the magazine's friends. This note of personal contact is constantly reflected in the magazine's pages; but anyone who has called upon the editor of The Bookman once or twice will know explicitly just what I mean.


EPILOGUE


I have been surprised, on looking back over these chapters, by the variety of the books I have talked about. That so diverse a list should be under a single imprint and should represent, with few exceptions, the publications of a single twelvemonth, seems to me very remarkable. I believe a majority of the books are the production of a single publishing season, the autumn of 1922, and the Doran imprint is but thirteen years old.

"Of the making of books, there is no end"; but of the making of any single book, there must come an end. Yet what is the end of a book but the beginning of new friendships?


[THE END]
Grant Martin Overton's Book: When Winter Comes to Main Street

_


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